Brand Overview
Americish is a British-American culture and family lifestyle brand that celebrates the best of both nations with warmth, wit and authenticity.
Rev 2 baselines every colour on the monogram artwork itself — the sRGB file values are what print, embroider and export.
Theme in Use — Core
The year-round palette.
Navy
#0B2446
Primary · headings, backgrounds
Red
#BA1026
Accent · CTAs, emphasis
Gold
#AE9658
Heritage accent · rules, icons, foil
Cream
#F5EFE3
Primary light surface
Two Nations. One Family.
Latest Drop
Heritage Hoodie
Body copy sits in charcoal on the season's light surface, with secondary text in stone. A text link.
Core Palette
Navy
#0B2446
Primary · headings, backgrounds
Red
#BA1026
Accent · CTAs, emphasis
Gold
#AE9658
Heritage accent · rules, icons, foil
Cream
#F5EFE3
Primary light surface
Atlantic Blue
#2A548E
Secondary · links, hover, tints
Warmed Neutral Ramp
Charcoal
#211F1C
Primary text
Dark Stone
#363330
Stone
#6B655C
Secondary text
Light Stone
#B1AAA0
Muted / borders
Pale Stone
#EBE6DC
Dividers, surfaces
White
#FFFFFF
Seasonal rule: navy and gold are fixed. Each season swaps the red, the light surface, and adds one or two supporting colours. Red is retired in Fall and Spring rather than tinted.
Seasonal Variants
Fall / Harvest
Christmas / Winter
Spring / Easter
Summer / Flag Days
Typography
Headings
Cinzel
H1 Heading
Cinzel Bold | 48/56 | 1px
H2 Heading
Cinzel Bold | 36/44 | 0.5px
H3 Heading
Cinzel Bold | 28/36 | 0.5px
H4 Heading
Cinzel Bold | 22/30 | 0.5px
Body
Lato
Body Large — 18/28, introductions.
Body — 16/24, general content.
Body Small — 14/20, captions.
Overline text
Monogram — Vector Logos
Logo Generator
Render the monogram in any single brand colour for foil, embroidery, print or merch. Exports a 4000 × 4000px PNG tagged at 300 DPI, or a scalable SVG.
Logo colour — Full Colour
Knockout (stars, stripes, keyline)
Elements
Wordmark Designer
Set any text — one or several lines — in a selection of approved typefaces and brand colours. Letters are exported as outlines, so the SVG and 4000px / 300 DPI PNG need no fonts installed.
Loading font…
Text (press Enter for a new line)
Typeface
Weight
Colour — Navy #0B2446
Line alignment
Background
Hang Tag & Label Designer
Square tag artwork for hang tags and labels. Colour each letter on its own or all at once, plus the background and the three centre embellishments. Exports a 4000px / 300 DPI PNG or SVG.
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Letters
Embellishments
Background
Colour for: all letters
Logo & Graphic Marks
Product mark
Gold is the official single-colour mark (gold on cream primary; gold on navy for foil/enamel). Navy tonal for embroidery and deboss. Silver is a physical finish only — pin backs, zip pulls, eyelets. Dark garments need a keyline-free cut.
Embroidery Mark (Small Use)
A — Navy sash, three stars
Stripes and Union Jack reduced to red end caps. Four threads.
B — Navy sash, one star
Single larger star; holds down to 1.5 in. Four threads.
C — Red sash (recommended)
Solid red ribbon, navy A. Three threads. Caps and 2×2.
D — Solid, no stars
End caps carry the heritage signal. For under 1.5 in or woven labels.
E — Tonal gold
Gold mark reduced the same way. One thread.
Previews pending a vector rebuild. Run USPTO/UKIPO knockout searches (Class 25 & 35) before use on sellable goods.
Changes from Rev 1
| Item | Rev 1 | Rev 2 |
|---|---|---|
| Deep Navy | #1B2A4A | #0B2446, from artwork |
| Heritage Red | #9E2B25 | #BA1026, from artwork |
| Restrained Gold | #B08D3C | #AE9658 champagne |
| Antique Cream | #F5EFE3 | Unchanged |
| 5th core colour | Slate Gray #687280 | Atlantic Blue #2A548E |
| Extended neutrals | Cool grays | Warmed stone ramp |
| Seasonal sets | None | Fall, Christmas, Spring, Summer/Flag |
| Product mark | None | Gold single-colour monogram |