Brand Overview
Americish is a British-American culture and family lifestyle brand that celebrates the best of both nations with warmth, wit and authenticity.
Our identity blends heritage with modern style to create a premium yet approachable brand experience.
Colour Palette
Core Colours
Deep Navy
#1B2A4A
Heritage Red
#9E2B25
Antique Cream
#F5EFE3
Restrained Gold
#B08D3C
Slate Gray
#687280
Extended Neutrals
Charcoal
#1F2328
Dark Gray
#2E3338
Medium Gray
#5A6068
Light Gray
#A7ACB5
Pale Gray
#E5E7EB
White
#FFFFFF
Typography
Primary Font (Headings)
Cinzel
Google Font: Cinzel
ABCDEFGHIJKLMNOPQRSTUVWXYZ 1234567890
Secondary Font (Body)
Lato
Google Font: Lato
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz 1234567890
Typography Scale
This is an H1 Heading
Cinzel Bold | 48px / 56px | Tracking 1px
This is an H2 Heading
Cinzel Bold | 36px / 44px | Tracking 0.5px
This is an H3 Heading
Cinzel Bold | 28px / 36px | Tracking 0.5px
This is an H4 Heading
Cinzel Bold | 22px / 30px | Tracking 0.5px
This is an H5 Heading
Cinzel Bold | 18px / 26px | Tracking 0.3px
This is an H6 Heading
Cinzel Bold | 16px / 24px | Tracking 0.3px
Body Large
Lato Regular 18px / 28px. Used for introductions and lead paragraphs.
Body (Default)
Lato Regular 16px / 24px. Standard for general content.
Body Small
Lato Regular 14px / 20px. Captions, meta information, secondary detail.
Caps / Overline
This is overline text
Text Colours
Primary Text
#1F2328
Secondary Text
#5A6068
Muted Text
#7B838C
Light Text (on dark)
#F5EFE3
Inverse Text
#FFFFFF
Logo & Graphic Marks
Clear space & minimum size
Maintain clear space equal to the cap-height of the “A” on all sides. Never stretch, recolour outside the core palette, or place the wordmark on a background with insufficient contrast.
UI Elements
Tag Marks
Garment tag marks will be added here once artwork is supplied.